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All your posts must therefore meet a useful objective for your business with regard to relevant KPIs that will allow you to monitor your results. B) Plan, organize, get ahead An editorial strategy is designed for a very specific period. For example, you are going to define your 96 article titles (8 per month, or two per week) to be published
over the year, but also your videos, podcasts or any other Specific Database web content. Once your article titles have been validated, all you have to do is put on your project manager hat and act as a relay between your teams and your service providers to publish your content throughout the year.It is therefore a luxury: That of being able to plan, organize and get ahead. you in advance? Why not integrate and plan them directly?
A well-conducted editorial strategy is therefore the insurance for you to say goodbye to rush phases, to hasty posts, or to your endless promotional posts from Monday to Friday: you are in control of your content. because you are one step ahead. C) Accompany the prospect throughout his buying process
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