Apple is preparing to market perhaps

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Apple didn't invent the mp player they created the iPod. He didn't invent the smartphone but he gave birth to the iPhone. And now it would be aiming to repeat itself also in the field of augmented reality. On the other hand the same CEO Tim Cook said it a few months ago during a conference: "Augmented reality will pervade every aspect of our lives". Such a statement cannot be accidental. And in fact - according to what reported by blogger Ming Chi-Kuo one of the most reliable sources in the sector -  as early as this year a mixed reality viewer mainly designed for virtual reality but with some limited AR functions and then around to launch real augmented reality glasses which should combine the functionality of devices such as the Magic Leap One with a pleasant and easily wearable design at the price of about thousand dollars.

Beyond the promises which at least in some cases will certainly not be kept how much time must still pa phone number list ss before these tools really spread then gradually replacing the smartphone as our basic device for daily use? According to what has been stated by many it is a prospect that is still about - years away. But when this prospect finally comes to fruition what will the world look like in which digital and physical are superimposed? What will be the prevailing business model? Telegram Adv Media Lab Back to index The business model of augmented reality In reality this future of total integration between the physical and virtual worlds will have one element in common with the digital environment of the present: advertising.



If personalized advertisements already represent the dominant business model for social networks and not only today in the augmented reality environment in which we could live tomorrow all this will be even more pervasive. To have an example just look at how in the aforementioned Pokémon Go were exploited from an advertising point of view. Niantic the manufacturer had in fact entered into a partnership with McDonald's and other commercial chains so that the Pokémon characters were placed digitally within their stores thereby attracting millions of additional potential customers. According to a study by Purdue University stores that joined the game's network increased sales by % in the period under review.