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Namely creating content that can attract the attention of potential consumers . That's why you have to know the characteristics of your target consumers first, the goal is that the content you create suits their tastes. For example, suppose you have a travel agent business. To attract potential consumers' attention, you can make articles or videos about recommendations for interesting tourist spots. 2. Interests Interest is the phase where you have to make potential customers interested in your business or the products you offer.

So, if in this phase you succeed in getting potential customers to say " I like product x " or " it looks like product x is interesting ", it means that the strategy you are running has been successful. But, how do you get potential Uk Phone Number List customers to be interested in your product? Here, the trick is to understand the values ​​that potential customers consider important in relation to a product. For example, suppose you do customer research, and from the results of the research, it is known that the product value that is considered the most important by the majority of customers is an affordable price . So, to get them interested, you can just create content that contains a list of product price comparisons or reasons why your product has a better value for money than competitors.



Desire After successfully getting potential customers interested, you have to make them want your product. Then, what's the difference from the previous phase? Well , in the interest phase, new potential customers are interested in your product , but they are not yet at the stage of wanting to buy the product. So, the goal in this phase is to ensure that potential customers who are interested in your product want to buy your product right now. That is why when entering the desire phase, businesses generally launch promotions that can invite potential customers to buy as soon as possible. Examples include offering limited promos, buy 1 get 1, or coupons at certain events.