How to get started with Marketing automation?

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Marketing automation phase analyze user behavior Marketing automation makes it possible to study the behavior of leads or customers, by analyzing their reactions to the various stimuli offered: web browsing (pages viewed, actions, etc.), reactions to e-mails sent (reading , link consulted, etc.), behavior on social networks (content sharing) Marketing automation phase 2: adapting your inbound marketing strategy Marketing automation makes it possible to no longer operate blindly, by hitting randomly and obtaining results as random as the strategy implemented. 80% of leads dismissed by salespeople become customers within 24 months. Marketing automation can significantly improve this result by acting on several fronts: refine the scoring, adapt the storytelling to the lead/customer, improve landing pages.

Improve lead nurturing by strengthening the relationship with the customer, to set up a real relationship marketing. Indeed, where inbound has certain limits, marketing automation software takes over and allows you to intensify the results of your inbound marketing strategy. First limit: the qualification of leads. Following your marketing actions, a marketing Italy Phone Number automation solution allows you to determine the maturity of each of your prospects. Second limit: lead nurturing. A marketing automation solution such as Plezi allows you to centralize your content and assign the right content to the right person at the right time. Depending on their activity history and their behavior, the tool sends the appropriate content to each of your contacts.



Thus you guide your leads through the purchase funnel and reduce your sales cycle.Wondering which marketing automation tool to choose? Discover our advice for choosing the right B2B marketing automation platform. Marketing automation how does it work? Automated marketing puts people back at the heart of the marketing machine, the very principle of effective lead nurturing. The resulting practices are appreciated by prospects and customers, because they respect them more and better meet their expectations. Want to know more? Discover 7 innovative trends in marketing automation. They thus accept more easily to share their details, which makes it possible to set up a real profiling. In the end, everyone wins. Marketing automation is, in a way, an advanced form of auto-responders, software that allows the automatic sending of e-mails.