Tips for implementing sustainability in your company

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Such a scenario may reflect the concern that the population has with the environment, leading to the adoption of new habits. Sustainability among the values ​​of companies Brazilian consumers do not want sustainable actions to be restricted to their individual practices. They expect companies to also advocate for the cause. Capterra 's research shows that Brazilians are inclined to support companies that have sustainability in their values ​​(79%) and then take action in favor of the environment (60%). How to communicate your company values Developing a sustainable product or service and putting it on the market without working to communicate its main characteristic can affect performance, harming reach and preventing consumers from having access to it. To help with communication, your company can work.

Public relations : create reports on your company's sustainability initiatives for publication on the institutional website or to share with the media. Social networks: develop a marketing strategy that addresses sustainability issues and show how they associate with your company. Social media tools can help create a posting routine. Networking: participating in fairs and events can be very useful to make your brand famous in the market for Phone Number List consumers, suppliers and potential partners. If applicable, organize your own event; for example, a themed webinar . Packaging and labels: informing the characteristics of your product or service is an essential part of the sustainable shift, especially so that consumers can identify the qualities of what they are buying. When it comes to why companies employ these actions, the majority (61%) believe that companies' main goal with regard to sustainability is really to drive change. Brazil is second only to Mexico (66%) in this positive perception.



Brazil and Mexico are the countries that most see sustainability as a genuine concern for the company It is also important to note that Brazil is the second country with the lowest rate among those who consider that the company's concern with sustainability is linked to the promotion of products, as a result of marketing actions or public relations – 24% of Brazilians cited this option. With the exception of Brazil, Mexico and Germany, the percentage of countries that see sustainability as a marketing move is above 30%. Pandemic strengthens new habit The COVID-19 pandemic has led to a number of new consumer-related behaviors; among them, the awakening to a more sustainable type of consumption. At least, in Brazil, the number of people who started to consume more sustainably with the pandemic is high: 45% reinforced the influence of the event and declared that they want to be more aware, buying more sustainable products.