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To extend these different reflections, we focused on the transitions actually at work in the current consumption practices of the French. Our exploratory qualitative research reveals the sedimentation of a weak signal around sober practices and underlines the diversity of the paths taken by the French in their daily habits to achieve this. Discover Here the Earth, our Environment newsletter Three consumer profiles emerge from our work reflecting a reactivity-proactivity continuum: the “concerned” considered as reactive, the “sufficient” considered active and the “alternative” who are proactive.
  
Therefore, in these questioned and evolving consumption practices, what future for distributors? What place and role can they find in this transition to a post-growth society? A consumer uses the bulk dispensers of a Biocoop store in Quimper. Fred Tanneau/AFP The “concerned”, priority to proximity According to our results, the “concerned” are consumers inclined to seek information, whether online or in the supermarket, about the products they want to buy. , their provenance, their manufacturing method and choose specific supply channels that correspond to their values. They thus favor canada phone number list  organic brands such as BioCoop , local stores and even cooperatives such as La Louve in Paris. This mode of consumption induces new routines and material organizations.



The “concerned” notably get into the habit of using jars to contain their purchases or even reusable bags. They are in favor of anti-waste actions, bulk sales, the organic offer and partnerships with local producers. The “concerned” introduce sobriety in their way of consuming, less by reducing the quantities purchased than by reconsidering supply channels. It is interesting to note that they are particularly attentive to proposals from distributors if these help them in their transition to a mode of sober consumption. La louve, a cooperative supermarket, an alternative to mass distribution. (The video of solutions, Novethic, 2019).