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If your product is able to inspire readers to achieve their goals, they will most likely be interested in buying your product. 17. Use characters that suit your business all copies will look the same if the message conveyed is the same. However, if your business is able to display a different character, your message will be easier to remember. What do you mean? As an illustration, you can see examples of copywriting below: sample copywriting puyo desserts the copy above is taken from the main page of puyo desserts, a brand famous for its silky pudding products.
The message they convey is quite simple, namely "deliver happiness in every cup of silky dessert and silky drink". This message fits perfectly with the character puyo features on his website. They use characters Uk Phone Number List and color tones that seem cute and cheerful. Well, you can also use the same approach when designing copy. Know the characteristics of your brand, then write a message that fits those characteristics what can be learned from this sample copy? Know the main characteristics/style that your brand has. Make sure that these characteristics make you unique when compared to competitors. Create a message that fits those characteristics.
For example, if the characteristics of your brand are casual and trendy , then the style of your copy should be the same. 18. Make the most of short writing one problem that is often experienced by a copywriter is overthinking . Because, there is a lot of material that can be included as copy material. In fact, copy does not have to be long. You can also make short copy, but still catchy . Examples like this one copy: wardah copywriting example in this example, wardah put very short copy. It contains only three words, namely “halal green beauty”. Even so, this message is able to represent the philosophy of the wardah brand. These three words represent the main value of wardah products, namely beauty products that are halal and environmentally friendly.
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