Are Aware Of The Elements That Twitter

juthirani11

As a reminder, that's when Instagram opted for an algorithm. The engagement rate for organic posts fell from 4% in 2016 to just 2.4% in Q1 2019. The engagement rate for sponsored posts increased from 4.5% in 2016 to 1.9% in 2019. But this is an average, not all influencers are in the same boat. Similarly, not all sectors are affected in the same way. Who is most affected by the drop in engagement rate? A correlation between the number of subscribers and the engagement rate.

The more followers influencers have, the lower the engagement rate.Indeed, the study shows that influencers who total between 1,000 and 5,000 followers have an average engagement rate of 8.8%. For those with between 5,000 and 10,000 followers, their fax list rate is 6.3%. Finally, those with more than 10,000 followers have an engagement rate of 3.6%, but this has remained stable since 2016. These results are not surprising. The correlation between the number of followers of an influencer and the engagement rate is explained by the fact that users feel closer to micro-influencers than to macro-influencers, who for some have become celebrities.



Micro-influencers seem to them more accessible, more authentic and more available, hence their predisposition to interact with them. Sectors more affected than others According to the study, it is the tourism sector that would be most affected by the drop in the engagement rate. In just one year, the engagement rate of travel influencers has almost halved, from 8% in 2018 to 4.5% in 2019, when they traditionally recorded among the highest engagement rates . This decline is also observed in other sectors, but to a lesser extent. Thus, the beauty and fashion, food, lifestyle and fitness sectors are affected by this decline. As Le Blog du Modérateur points out, another study confirms this trend, particularly for the fashion sector.