If a visitor sees the content they want is only accessible after providing their email address many of them will just close the tab and leave without converting It s simply not worth it to them Either way whether they can openly consume your content or not valuable visitors are leaving So what can you do about this Well here s a solution that I ve seen used by top brands such as Quick Sprout Moz Digital Marketer and more I call it The Open PDF Quick Sprout s Open PDF The Beginner s Guide to Online Marketing.
What an Open PDF looks like There are two key features of an Open PDF It s Open An Open PDF is ungated This is not hidden behind an opt in form or a log in A visitor that comes across your website can access all of the content how Thailand phone number list ever they want without giving up anything first Think of Open Sandwiches They have everything that a sandwich does except the contents are opened and on display.
You want to pick out the tomato and eat the cheese separately Go for it With both open sandwiches and Open PDFs the consumer is encouraged to consume them however they want It s also a PDF Remember how we know that collecting email leads is still valuable for your business Well an Open PDF is also available for download in a PDF format People like PDFs It stands for Portable Document Format and they are favorable.
发表于 2023-3-27 11:44:46
