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If you already have a team Company email list, why not try one of our training courses for the latest in SEO and content marketing strategies. What Is a Target Keyword? A target keyword is a particular word or phrase that a website knows potential traffic/customers may use when utilising a search engine and seeking out the services that the particular website offers. Why Are Target Keywords Important? Target keywords are important for a few different reasons.They inform both Google crawlers and searchers about the information contained within your website and what you have to offer. Therefore they determine the kind of traffic you receive on your website Company email list.
If you utilise irrelevant target keywords Company email list within your website, you will be providing a poor UX (User Experience) to searchers because you will not be delivering the information they are seeking. Poor UX often leads to a higher bounce rate, lower dwell time, and fewer conversions. Google bots will suss this out too, meaning that your page will appear lower in SERPs. This is because Google is committed to providing high-quality content to users which fulfills searcher intent. How To Find Target Keywords Finding the right target keywords for your website is heavily dependent on high-quality keyword research. First you must find a few keywords or phrases that accurately describe your brand, company, or product Then assess how searchers are searching for these terms After this take a look at your competition Company email list.
What keywords are they targeting Company email list? Consider page rank and competition by volume How To Optimise Your Website For Target Keywords Target keywords should be integrated throughout your website including the back-end and front-end. 1. Back-End of the Website To get the most out of your SEO strategy, target keywords should be embedded into the back-end code of your website. This means including them in your meta data, which covers the title tag, meta description, anchor text and alt text. 2. Front-End of the Website Carefully selected target keywords should be effectively distributed throughout your content, including within your headings and page titles Company email list.
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