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Hence, choose one and see how transformation can be helpful for you. So you've decided to embark on an email marketing campaign, you've got your list of would-be customers or clients and you are about to prepare your first email. Stop right there! Put yourself in their shoes and think about how you would like to be treated and approached. A little bit of courtesy in the email marketing game can make a big difference to the amount of people who sign up to your email and the subsequent volume of opt-outs you receive. Let me explain... When compiling your email list you may be starting out with your existing customers/clients, people who follow your blog, people you are connected to on LinkedIn or perhaps people you have met through business networking.
These people probably know you and have possibly met you but it doesn't mean that they want regular emails from you! (that is unless they have already signed up to your newsletter and you've established a dialogue with them). Assuming they haven't done this the first thing you want to do is get them on side. Whether your target market is business to business B2C Email List or business to consumer I would recommend that for your first email marketing campaign that you do the following - - Take the time to introduce yourself and set expectations.
Let them know the type of information they will be getting and how frequently you will be contacting them. - Don't hard sell. Offer tips and advice that might help them with their business. - Ask for feedback and determine what they might want to receive from you - coupons, special offers, practical tips etc. This will help you profile your customers for future email campaigns. Once you have done this and seen the results you can start to plan your strategy.
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发表于 2023-4-12 00:30:34