The tone of published publications

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Using other reference values ​​when presenting discounts (crossed-out price), omitting the lowest price from 30 days before the discount. Calculation of the amount of the discount (20%, PLN 150) in relation to the last or standard price of the item, not the lowest price in the last 30 days. Using phrases other than "the lowest price of the goods within 30 days before the introduction of the discount", "reference price", "previous/last lowest price", "price from 30 days before the promotion". Presenting information about the lowest price applicable in the period of 30 days before the introduction of the reduction in an illegible way: font, colors, contrast.

The President of UOKiK appealed to entrepreneurs to clarify and change the questionable practices. In the event of non-compliance, further action is possible, including claims for infringement of the interests of consumer groups. Regardless of the actions taken towards the e-commerce India WhatsApp Number List sector, as part of the clarification process, the trade inspection will carry out inspections in brick-and-mortar stores. The President of UOKiK may impose a fine of up to 10% of the company's turnover if a collective consumer interest is found to be infringed, and up to PLN 2 million on the managing person.and associations. The goal is primarily to track mentions of your own brand and competitors, assess  and get to know all analytical indicators and measures.



Monitoring is the use of specialized software to track, filter and analyze publications appearing in the media based on selected keywords and phrases . Manual monitoring is too time-consuming and has a large error of not reaching key entries, articles, audio-video materials, photos or comments. It's also a waste of time that could be spent on other projects. It is worth doing such media monitoring well and automating all activities using the most functional tools. If we do not do this at all, we lose the chance for new sales leads, we will not take part in the discussion about our brand in social media, and worst of all, we expose ourselves to image crises when someone attacks our brand.