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Marketing strategies like social media marketing, video marketing, and webinars are the new craze among present-day marketers. But in that craze, we should never stop utilizing the marketing strategy with the maximum ROI —email marketing. But anything we say about email marketing is just our opinion, right? So, we came up with the numbers because, unlike opinions, numbers never lie! We’ve extracted some of the most important and useful email marketing statistics from reliable, trustworthy reports and benchmark data in this article. These statistics will help you understand why email marketing should remain a top priority in your marketing strategy —even in 2023! Table of Contents Most important email marketing stats General email marketing statistics B2B email marketing statistics B2C email marketing statistics Email marketing demographic Mobile email marketing statistics Email automation statistics Segmentation and personalization statistics Let’s dive right in! Most important email marketing stats Email marketing is a modern-day wonder for marketers.
It’s undoubtedly the most powerful marketing strategy, and there’s enough south africa phone number list to back that up. In this section, we’ve compiled some email marketing statistics to prove its real value. Email marketing has an ROI of 4200%, which is $42 for every $1 spent – Statista Email m expected to reach 11 billion dollars by 2023 – Statista More than 306 billion emails are sent and received each day – Statista 93% of B2B marketers use emails for distributing their content – CMI 72% of B2C marketers utilize email marketing software to support content distribution – CMI fluentcrm banner Marketing automation for WordPress Get FluentCRM Now 99% of all email users check their emails every day, while 37.9% of them check their emails 2 to 5 times a day – Optinmonster Mobile devices result in 41% of email views – HubSpot Automated emails generate 320% more revenue compared to non-automated emails – Campaign Monitor The average open rate for personalized email is 188% – Statista Find out some more reasons why email marketing is important.
General email marketing statistics Email users are always on the rise, making email marketing the optimal marketing strategy among all the other marketing strategies that exist. Here we’ll present some important and useful facts about email marketing in general, so you can be better informed generally about email marketing. Currently, there are 4 billion email users worldwide By 2025, email users are expected to rise by 595 million Email marketing revenue is expected to reach 11 billion dollars by 2023 – Statista Email Marketing Statistics - some general email marketing stat you must know More than 306 billion emails are sent and received each day Email marketing has an ROI of 4200% which is the highest among all marketing strategies – Statista 64% of small businesses use email marketing to reach customers.
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