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In this first phase, six graphics have been produced to country email list publicize the six star products of Salsa Jeans, models with a plus of innovation and benefit, which are currently being published in the press and various specialized magazines in Spain country email list Portugal (in 2011 publications will expand to other countries). Multiple point-of-sale materials have also been developed (catalogue, displays, shop windows, etc.) that dress the Salsa stores and the multi-brand stores that sell it with the new positioning.
The agency is currently preparing the second phase of the country email list campaign, with a new catalog for next year's Spring/Summer collection and new point-of-sale materials. The campaign photographer was Sven Jacobsen, through the country email list production company U-La-La. The team responsible for developing this campaign is made up of Siscu Molina; general director of content creation, Marc Caballé; content creation director and editor,
Queralt Antú; art director, Ingo Kerstjens; strategic country email list planner, Marta Bargalló; director of strategy and communication, Marion Remedi; supervisor, Elisabeth Garcés and Flor Rodríguez; executives. The team from the client has been Joao Braga and Michelle Quintao.
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