Fonts and Colors Should Be Associated With a Given Brand

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It can even be considered necessary for the professional execution of orders, also in the work of a graphic designer and designer. Stages of creating a logotype March 31, 2021 Articles , Tips Although each logo should be different, tailored to the target group and expressing the individualism of a given brand, there is a pattern according to which designers create the logotype . See what it is, how it differs from a logo and how to design it step by step. The logo is a combination of a logotype and a signet. The logotype is a text sign and the signet is a graphic sign.

Each of these elements can function separately and be used in the brand's visual communication. However, it is worth remembering that both components that make up the logo should be consistent image manipulation service in color and reflect what the brand has to convey. Additionally, the logotype should be distinguished by its original topography, appropriate font (size, spacing of letters) and a well-thought-out text composition. First, a brief When a client approaches a graphic designer or agency specializing in logo design, the contractor must gather as much information as possible about the company. You need to find out what the client is doing, who his target group is, what values ​​are important to him, what he wants to convey in his visual identification.



On this basis, you can create a brief that will be the starting point for work for the designer. Secondly, the visual concept Knowing the client's needs, it's time to create a concept. It often starts with freehand sketches and then moves to an electronic version. When designing a logotype, you need to focus on what symbols,For example, a pastel logotype designed in a decorative font immediately suggests that products or services are targeted at women. On the other hand, black and simple letters attract men more. Yellow is often seen in the logos of creative businesses, because it symbolizes the dynamics of action and an open mind, green is immediately associated with ecology, while blue inspires trust, which is why it appears so often, for example, in advertisements for financial services.