Final thoughts on Advertising Abbreviations

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Formula AOV of Transactions Gained Through Ads Total Revenue Generated Through Ads Other Terms CTA - Call to Action "Call to Action" represents the action you want your target customers to fulfill after clicking on your ads. DSP - Demand Side Platform Demand Side Platforms are firms through which advertisers can buy display ad inventory across real-time bidding networks (i.e., Google). These platforms place the ads in the networks based on the criteria defined by the advertisers.

RTB Real-Time Bidding Real-Time Bidding is the process of buying unsold ad inventory from networks through programmatic auctions. Like regular auctions, the highest bid takes priority here. DMA Designated Marketing Area This represents the phone number list regions or locations targeted by your advertisement campaigns. IAB - Interactive Advertising Bureau The IAB defines the industry standards for digital advertising. This also involves defining ad specifications for each type of campaign you conduct.



ROS - Run of Site This represents a situation where you run ads through a specific website only. RON - Run of Network This represents a scenario where you run your ads through a network that encompasses multiple websites. Final thoughts on Advertising Abbreviations Advertising terms and jargons help marketers to understand the marketing campaigns conducted from a larger perspective. As such, knowing these abbreviations and what they mean should help you to understand your ad campaigns better and increase their effectiveness.