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In general, marketing automation will manage a set of marketing and commercial needs and processes, and each major area of need is evolving today through the integration of artificial intelligence into marketing automation engines:
Segmentation and scoring : traditional scoring UAE Mobile Number Database approaches were quite subjective insofar as they were based on criteria determined by sales and marketing teams to assess the level of maturity of a prospect on the basis of ad hoc analyses and not dynamic. AI takes over to define segmentation and scoring algorithmically on the basis of more detailed variables that are more representative of the reality of the real behavior of contacts in relation to the brand ecosystem.
The triggering of scenarios : the triggering of a UAE Mobile Number Database scenario is generally produced by a specific variable whose change induces a need to trigger a specific action scenario (a prospect returns to the site after 3 months of absence, we trigger a recall scenario for example). With the integration of artificial intelligence into UAE Mobile Number Database marketing automation platforms, this triggering becomes finer and more precise, it is the result of a more complex "decision" which takes into account a multitude of behavioral factors analyzed dynamically and not previously-established by marketers.
Automatic content generation : as we saw in the section dedicated to content, Natural Language Generation algorithms play an important role in the capacity for extensive UAE Mobile Number Database personalization of content that it will now be possible to offer to each contact, each specific moment of the interaction with the brand, which will give an even more "humanized" feeling to marketing automation from this point of view and will allow to refine the capacity to reach the prospect or the customer with a content more adapted and more individualized, the persona approach thus takes on a new dimension with the integration of artificial intelligence into marketing automation engines.
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发表于 2022-1-13 13:40:22