Landing pages align the right message with the right audience at the right time

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This is another passive approach, but I’ve found the sheer experience of new and esoteric music changes the way I think about things. And you can always try to put a playlist together that tells a story. Your turn … This post is not unlike one I wrote a couple of years ago called 10 Surprising Books That Can Transform Your Writing. My goal wasn’t so much to convince you to read those particular books, as it was to get you to expand your mind. To wade into some strange dimensions … by reading wide. Same holds true here. You don’t have to follow precisely in my footsteps to get smarter. My point is that you should explore — and explore widely. Who knows where you might find a powerful metaphor to illuminate your current project? Or an incredible angle for your book launch? You won’t know if you don’t go looking.

A lot of website owners are taking a “ready, fire, aim” approach to Business Email List search engine optimization. They optimize their content like crazy — putting keywords in their post text, titles and subtitles, and anywhere else they think Google might look. Here’s the trouble, though — if you don’t do your research before you begin your optimization efforts, you might as well be shooting arrows into the wind. Because all the optimization in the world won’t help you if you have no clear idea of what terms you really want to rank for in the search engines. Website owners need to slow down, take a deep breath, and research their best keyword options before they dig into search engine optimization efforts. But since keyword research isn’t sexy, it often gets overlooked or pushed to the end of the priority list. It’s often an afterthought. Searching for good advice on keyword research Finding clear, understandable advice on keyword research is surprisingly difficult.

Information on this kind of research needs to be Goldilocks-perfect (not too much that you get overwhelmed, and not so little that it’s not helpful in the everyday world of content marketing). We know you need just the right amount of information, taught in ways you can actually use. And we’d really like to give you that — for free. Keyword research is more than just SEO At the deepest level, keyword optimization is more than just a system for helping you improve your search rankings. It’s about knowing your audience so well that you know exactly what words will grab their interest and make them pay attention — which words will make them notice you, because it feels like you’re able to read their minds.