How to create effective market research

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This information will help you better analyze how you should operate in your industry, as well as guide you in the approach and offers you should make to your customers. How to carry out the satisfaction questionnaire? The perception of your brand The purpose of this research is to find out what consumers think of your brand. Find out which values and concepts relate to your image and how your brand is positioned against the competition.

Asking what's the first word that comes to mind when you hear the brand name can offer valuable information. Making a list of positive and negative adjectives and asking respondents to mark the ones that best fit germany phone number list your brand can also help you discover your attractions. Study the personas A persona is a fictional representation of your ideal customer.



It is based on real data on the behavior and demographics of its customers, as well as a creation of their personal stories, motivations, goals, challenges and concerns. The main means used for a persona research is the collection of data from the potential customer. To implement this strategy, you must create a questionnaire with the main data to collect and get in touch with your audience.