Slide Decks And Presentations Case Studies & Testimonials

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Slide decks aren't mentioned all too much in content marketing, but they are a great way to generate brand awareness. In the example below, Jean-Baptiste Dumont's presentation has received over 960,000 views. What makes his presentation so interesting? It covers a topic that is still largely unknown by many. In it, Dumont shares findings of a study (information not easily accessible publicly), giving readers true value. Image: Slideshare White Papers White papers are seen by many as one of the very first forms of content. They are instrumental in helping decision panels identify the best course of action and make informed purchase decisions. And they are appreciated by prospects, too. Research shows that 61% of professionals share whitepapers with colleagues.

But to ensure that your white paper Phone Number List is seen as valuable, you'll need to create a strong case for it. Mobile Payments Today identifies a very real and present issue that the financial services and insurance industries face today in their landing page headline copy. They follow up by further explaining how the issue of customer service challenges influence businesses. It's clear to any professional from either industry that this is a white paper worth downloading, especially if they want to establish operational excellence. Image: Mobile Payments Today Ebooks E-books, like white papers, are must-haves for B2B prospects. In fact, research shows that 62% of buyers view them as crucial for early, mid and late stages of the buying process. They are educational and do a great deal to bridge the knowledge gap buyers have when trying to find the right solution.


And like white papers, yours must be compelling. In CoShedule's example below, they've upped the ante by making an offer that includes a free ebook and a content calendar template. If you've been looking for ways to develop an effective social media strategy, this offer is sure to catch your attention. Image: CoSchedule Case Studies & Testimonials As more content makes its way to the web, buyers have been less excited by claims brands make. Customers want to see more data and research from vendors to validate claims. This sentiment has also lead to content formats like case studies and testimonials gaining more prominence. As a form of social proof, people are more inclined to believe what industry participants and connections say about brands. What's more, 79% of buyers prefer case studies as a content format for the above reasons.While case studies are favored, they need to be strong and convincing.