What are cookies and what are they for on

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Cookies are resources used by application servers to customize their appearance according to user preferences, differentiate and identify Internet users, store their data and record the frequency of actions carried out by users on the Internet. Editor Rock Content June 23, 19 | 4 min read what are cookies These "cookies" are part of the measurement methods of web pages and most modern browsers support them and believe it or not, they can help you in your Digital Marketing strategy ! If you use the Internet, you will have come across a message similar to “this website uses cookies” at some point, right? But what does it actually mean? Continue reading and find out. What are cookies? Cookies are data files (not codes) created and sent by a website and stored in the user's browser . In this way,the website can consult the previous activity of the browser and detect the pages visited by the user.

However, a cookie cannot erase or read information from Internet users' computers, nor does it identify a person, but instead recognizes a computer-browser-user combination. What are cookies for? These files have many functions and that Chile Phone Number List is why they are so important on the Internet. Here we present the main ones: Differentiate users They are commonly used by application servers to distinguish users and act differently based on this, personalizing their browsing and offering them the most appropriate content according to their habits . The intent of this information is to let websites know whether a specific user is a first-time user or a returning user. Improve user experience Cookies are created when a browser is used to visit a website that uses them, thus allowing: track the user's movements around the site ;help tell you where you left off browsing; remember your login; select theme, preferences, and other customization features; provide relevant content based on the user's location; allow a simpler user experience; among others.



Advertising campaigns Companies in their advertising campaigns use third -party cookies to track users across multiple sites where they have placed advertising images or web bugs. In this way, it directs its advertising according to the supposed preferences of the user. What types of cookies exist? We can divide them into two main types : 1. According to its duration temporary cookies They are created temporarily or per session in a subfolder in the user's browser while visiting a web page. Once you leave the site, the temporary cookie is deleted. Permanent cookies Permanent cookies remain in the Internet user 's browser subfolder for the time that has been established or until they are deleted by the user. 2. Depending on who manages them Own cookies These are established by the same domain that appears in the user's browser, that is, they are created by the website accessed by the Internet user and are displayed in the address bar.