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Your Customers Accurately map their journeys to go and provide friction and enjoyable experiences to all of them. Single grain marketing funnel 2 Get in touch with your sales and technicians more often to understand your customers' recurring issues. Understand the buyer's persona, or customer demographics (age, gender, income, etc.), and psychographic features (interests, preferences, hobbies, fears, etc.) . People's personality types make a big difference in the decision-making process. Buyer Persona Tomy
Technology Gather ghost mannequin effect service information about your experience with the product by analyzing questions and complaints, using surveys, and asking for reviews . References: Attract the right prospects with Buyer Persona (includes step-by-step template!) Buyer's Journey 101:What Your Email Data Says About Your Customers How to Optimize Your Content Strategy on the Buyers Journey 2) Predict the future needs of customers In a typical business, only 4% of dissatisfied customers are heard, so to deal
With 96% of dissatisfied but not dissatisfied customers, you need to dig deeper than the surface. Dissatisfied customers Forbes contributor Carmine Gallo points to a big point when talking about the ability of "five-star brands" to win customer loyalty by acting in anticipation of "what they do n' t say . " .. He covers the cases of well-known companies such as Apple and The Grand Del Mar, and how they outperformed their competitors by investigating the future needs of their customers. For Apple, it's clear that Mac buyers are having a hard time migrating from their PCs and adapting to new environments. As a result, sales and technical personnel are trained to recommend services and tools before customers ask
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