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Any resources that can be accessed or downloaded Mixpanel or Amplitude Hopefully that gives you some clarity on what and how to track. I know I didn’t go over exactly how to set these up, because it’s quite complex and would be a mega blog post on its own. Who knows, depending on when you’re reading this I might have released a blog post on it. Great, you’re on your way to creating an outstanding content marketing operation. Lastly, you’ll need some people to help. Content creation is HARD and takes a lot of effort to do correctly.
Scaling your content team There’s a point in every startup where the founders either have an aha-moment about the power of content or they start seeing unique visitors to their website from content they have produced. In the nature of Capitalism: more, more, and more! I’m only half-joking. *gives side-eye* This is where B2C Email List scaling your content team is going to help accelerate your ROI. I’m going to get some hate for saying this but I feel it’s the truth that I’ve personally experienced. As someone who’s worked as a marketing manager at a marketing agency, in-house at a few SaaS companies, and even worked with other marketing agencies while being in-house, I can tell you that in-house teams always beat outsourced teams.
If you’re working at a marketing agency and reading this please don’t hate me. Take it as inspiration to prove me wrong. I know I’m overgeneralizing here. There’s a level of understanding about your product and brand that content marketing agencies just can’t reach. They can’t afford to because they have other clients to worry about. The best content marketing teams I’ve seen first have one or more in-house content managers, editors, and copywriters that then work with freelancers, and external contributors, to help accelerate content output.
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