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The active attitude of the manufacturer treats the salesman as an important factor in the distribution system to ensure an efficient flow of marketing activities towards the final buyer. The passive attitude treats the distributor as the final customer who satisfies his supply needs. The last strategy is the one aimed at supporting entities, i.e. any entities from the close environment of the enterprise, e.g. a bank, insurance company or a company providing transport services. Types of marketing strategies - quotes Marketing strategy - examples could be multiplied. Marketing strategies should be connected with all areas of the company's activity.

When studying the types of marketing strategies, each organization should remember to implement several simultaneously in order to develop in every possible direction. That is why it is so important to know about this topic. It should be remembered that “marketing strategies buying phone number lists are the basis for developing marketing plans that are implemented in the course of the company's operations. Marketing strategy begins with the identification of buyers' needs and ends with the assessment of the possibility of satisfying them. – explains Krystyna Kielan in "Choosing a marketing strategy for a commercial enterprise". Formulating a marketing strategy is " a decision-making process consisting in identifying the most important problems and determining ways to solve them." – writes Hingston Peter in "The Great Book of Marketing.



As part of this process, specific rules for long-term behavior in order to achieve profit and development should be defined. Everyone who runs their own business must understand the importance of the types of marketing strategies and their appropriate selection for their company. Therefore, at the beginning, the objective scope of marketing strategies should be clearly defined. It is worth looking at Lechosław Garbarski's proposal in "Marketing": " The objective scope of marketing strategies includes the assessment of the market situation, verification of the target market, the study of opportunities and threats, the selection of marketing-mix instruments.