Chatbot Best Practices

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Clearly chatbots are an incredible tool to take your digital marketing, and your business, to the next level. But you can’t simply invest in a chatbot, throw it on your website and expect the sales to start rolling in. Like any other marketing tactic, it’s impossible (in the immortal words of Nike) to just do it—you have to do it well. Here are a few chatbot best practices to keep in mind: Humanity Robotics logo Logo design by Angela Cuellar Keep it simple. The more complicated you get with your chatbot programming, the more opportunities there are for things to go wrong. Keep your chatbot strategy—and the conversations you program your chatbots to have—simple (especially when you’re first getting started). The more simple your chatbot strategy, the better you can execute it, and the more successful you’ll be.

Think in terms of “if/then.” When programming your chatbots, you need to think like an engineer. Use “if/then” triggers to let your chatbots know how to respond (for example, “if a customer asks X question, send Y response” or “if a customer asks a question outside of this programming, send an email to X”). Make your chatbots conversational. No one wants to feel like they’re having a conversation with a robot. If you want your chatbots to drive results, they need feel like real humans. Make sure to infuse your background remove service chatbot’s programming with warmth and personality! Use chatbots as a supplement to human conversations—never as a replacement. Chatbots can only manage simple conversations, so you never want to use it instead of a real person. Make sure chatbots are the first step on the road to real, live, human engagement. If at first you don’t succeed? Try, try again.



Chatbots are a brand new technology and like any brand new technology it’s probably going to take some trial and error to get it right. Be willing to try new things, test new strategies and overcome roadblocks as you roll out your chatbot strategy. The more flexible and adaptable you are, the more successful you’ll be with chatbots. Sign up for our free, 7-day email course and learn to build your digital brand! We'll also send you creative tips, trends, resources and the occasional promo (which you can opt-out of anytime). Sign me up! By completing this form, you agree to our Terms of Service and Privacy Policy. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply.