Create Content in the Formats Your Audience Consumes Most

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Some social media users prefer infographics, while others gobble up videos. Whatever they like, add it to your marketing efforts. Tie it with the topics they enjoy discussing, and you have a starting point for your social media content strategy. For example, if your target consumers are small business owners struggling with taxes, you can offer tax tips to answer their frequently asked questions. Or you may find they like infographics and videos over blog posts. If so, invest in visual content to engage your audience. That's what Botpress did to increase its click-through rate by 726% in one year. "Our best performing video posts are explainer videos and how to guides that show our clients how to use our product, and customize it for their specific business needs. The average CTRs for these types of videos are around 9%."— Jylian Russell, Chief Marketing Advisor at Botpress Another strategy they used successfully was adding video testimonials to their social media content.
  
Since they have more than one niche market, they target each major industry relevant to their product. This way, they can develop relatable content for each audience segment. This strategy seems to work on almost every social channel. The highest performing: LinkedIn (accounts for over 50% of video traffic to the site) Twitter YouTube Facebook C Level Executive List Instagram Use hashtags relevant to your intended target audience Hashtags help social hashtags media users find content and profiles relevant to them. So adding the right ones to your social media posts will get your content found but avoid adding too many to your posts or risk looking spammy . Plus, some social media algorithms dislike this tactic and will downgrade your visibility in the feed. Double-check the hashtags you use to ensure they match the intent of your customers. Some hashtags mean something entirely different than what it appears to be. And the last thing you need is to be caught up in a trend that'll hurt your image. Tag (and follow) people you find using hashtags and keywords Building your social media network is key to reaching your audience.

Why? Because certain profiles already have your potential customers' attention. And by following and engaging with them, you can build relationships that lead to free promotion or collaborations. This is what PrimoStats does to boost its network on social media. "On Twitter, we search for tweets with a high volume of engagement from our audience.These tweets match our audience's interests--content marketing, writing, and research processes. We then follow those accounts to get their attention. Last month, we earned more than 80 new followers from this strategy." — Shayla Price, Founder of PrimoStats Here's a snapshot of their results: Build targeted paid social ad campaigns There's nothing like finding where your customers hang out. It's the place to establish your online presence and where you can build paid campaigns to target lookalike audiences. Sometimes, it's a social channel you least expect. Like new moms hanging out on TikTok (it's a frequented channel for Gen Z and some Millennials, so not too shocking).we earned more than 80 new followers from this strategy." — Shayla Price, Founder of PrimoStats Here's a snapshot of their results: Build targeted paid social ad campaigns There's nothing like finding where your customers hang out.