Why Use Twitter Hashtags

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There are several reasons why you should use hashtags in social media—particularly if you're an influencer or marketer. Let's take a look at five ways Twitter hashtags benefit users. Get Found on Twitter Hashtags make your content easily searchable and groupable. This makes it a lot easier for your target audience (the people doing the searching) to find your content. Twitter users are well-versed in hashtags and regularly click on hashtags they see on the platform to find out what other content is available about the topic. If you want to make sure that the right people see your content,



Twitter hashtags are how to make it happen. Research Since they're searchable and clickable, hashtags are great resources for research. While you can search by a phrase instead of a hashtag, we've found that the Job Function Email Database content tends to be more "on topic" when a hashtag with the phrase is present. Bring People Together Twitter hashtags can also help you build community on the platform. People can participate by sharing their own content with the same hashtag, bringing voices together. Add Humor Hashtags can also be used as "inside" jokes or punchlines to help you show off your brand's personality. Wendy's has no problem with this. Here's an example from their Twitter account: Improve CTR Twitter



hashtags can also improve your click-through rates. In fact, tweets that include hashtags get twice as much engagement as those without (Buddy Media). What Is a Trending Hashtag on Twitter (and How to Find Them)? Now that you have a better understanding of Twitter hashtags and why they matter, let's talk about trending hashtags and how to find the best Twitter hashtags for your needs.