Focus On Video Content

法塔玛

Curationfrees you of the stress of having to come up with your own content every day. You can be consistent on your page and put more effort into your original content. Budget-Friendly: Curation doesn’t cost a penny, so it’s a great strategy for small and new businesses. Introduces Variety: Curating from various sources ensures a diverse range of formats and voices. Industry Insights: It helps you be more aware of current industry trends and what you’re competitors are doing. Timing Is Key The Covid-19 pandemic has completely changed how and when interactions on social media happen. So, it’s worth noting that it has also changed the peak time on Facebook. There are two ways to approach this.

The conventional method would be to follow the recommended time. According to Sprout Social, the best times to post on Facebook are Monday, Wednesday, and Friday,he worst time to post is after  as people working from home tend to log off their phone number list devices and spend time elsewhere. You could take a personalized approach and test out when your audience is most active by checking your insights or through apps like Buffer, Markopolo.ai, and many more. Avoid Being Too Business Centric Facebook’s decision to make these changes was because of how commercial the platform was becoming. Zuckerberg wanted to take the platform to its roots and focus on the social aspect.



As a brand, it’s hard to find a balance between commercial and communal content. A good first step would be to stop trying to get forced traction. What I mean by this is that Facebook really doesn’t like posts that say things like “Click this” or “view that.” Focusing on engagement with your followers and putting up posts that start discussions in the comments gets you brownie points in social engagement. In Summary Organic reach is a concept of the past, but there are ways to work around this problem with the right strategies. By knowing the ins and outs of your audience and how the updated algorithm works, it’s possible to find loopholes and use them to your advantage. ‍