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Content marketing takes many forms. From a list , a guide, a sponsored article , to an infographic and many more. One of its varieties, not yet used so often, is the podcast. A podcast is a form of online audio publication, most often presented in episodes. . It is a perfect "place" to address the most important issues for your clients and to propose new solutions. Podcasts can be of different lengths - they can be several-minute presentations or several dozen-minute trainings.  and mobile devices. And it is the development of mobile technologies that is credited with the growing popularity of this form of content. They maximize the convenience of using them - by subscribing to one of the channels, you will learn about new episodes on an ongoing basis.

Interestingly one of the advantages of podcasts that use content marketing in their activities is the ability to listen to recordings anywhere and anytime - on the  way to work, running or walking the dog. Previously, these activities somehow ruled out participation in training, presentations or assimilation of valuable content. The podcast has, in a way, filled this niche. Podcast apps Podcasting applications are a great convenience for phone number database those who appreciate this form of providing information. They maximize the convenience of using them - by subscribing to one of the channels, you will learn about new episodes on an ongoing basis. Apps also allow you to set the option to automatically download them, so you can listen to them at any time without wasting time searching for the right ones and downloading them.



Advantages of using podcasts in content marketing Podcasts bring various benefits. Image-building, educational, contributing to building lasting relationships between the company and the client, enabling the acquisition of new users on the website - these are just a few of the benefits. Each episode can be freely promoted - in social media, via a newsletter. Then, after creating a few episodes, you can also advertise a whole series of training courses on a given topic. Podcasts are also a great supplement to the content appearing on your blog or other content aimed at educating customers and users. Their great advantages are also the fact that they provide a field for discussion or interviews and that they generate much lower costs than, for example, recording videos on You Tube. The podcast has, in a way, filled this niche. Podcast apps Podcasting applications are a great convenience for those who appreciate this form of providing information.