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The completeness of the representation of all related keys.
The completeness of the information provided.
"Complex" layout (a large number of different "hooks")
Large text length (at least 5 thousand characters)
Overshooting session length
As a result, a high degree of interactivity (social signals, comments, non-search traffic, etc.)
Eduard Levinov: Sources of increasing conversions with examples
Independent expert Eduard Levinov presented a report on Brazil WhatsApp Number List non-obvious sources of increasing website conversions. He reviewed step by step the work to improve the main page, catalog page, product card, shopping cart and additional pages of the site.
According to the speaker, the goals and objectives of the main page are:
Purchase from the main page (promotions, discounts)
Easy catalog navigation
Orientation to other services (for example, delivery)
If the homepage satisfies these goals and objectives, then it is a good homepage and nothing else needs to be done with it.
The goals and tasks that the pages of the catalog and subcatalog should fulfill are - quick navigation in the catalog and transition to the subcatalog page or to the product card. Also, it is not bad if these pages will collect the maximum amount of traffic.
If everything is clear with the first task, then you can collect a large amount of traffic using filters and the formation of static pages based on these filters.
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