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Or even fear…. These are particularly compelling emotions that you should tell to create this reaction from the audience.
There are countless brands that have followed this path and they have made a certain mark in the hearts of their customers – because emotions are the easiest to remember. The following famous Thai commercial will surely make you impressed and experience one level of emotion after another: fear, surprise, burst…
Come up with a scenario to solve the problem
You can make people scared, anxious, insecure, then come up with a product that can help them solve that problem.
Check out this advertisement for the Xperia XZs. Based on people's fear of old age and death until we can't feel the meaning of life and moments with loved ones, this advertisement offers a solution to preserve those memories with products. products of your brand.
Using data to support storytelling
In-depth research is what makes the difference between a great story and a “good” one. Before writing any story, you should do thorough research, find statistics, check for authenticity and look for rare information that few people know.
Try to see which example will convince you more in the 2 sentences Job Function Email List below?
Security breaches are a serious problem for large businesses today
Did you know that 60% of security breaches happen at large enterprises?
Surely the second example will be more attractive and that is the factor that influences the buyer's decision.
Visual effects
Thanks to the development of social networks, the flow of information is increasing day by day, people have learned to process that information and choose only what they need. They still want to read, but no one will read a lengthy paragraph about the benefits of your brand, even if you break it down into paragraphs and add some images – that's not enough for now. .
The visual section will help the reader immerse in the content and feel the atmosphere the brand is trying to create. Think other image formats like illustrations, GIFs, infographics, videos, etc… – you should think about it in separate stories.
Conclude
Telling a story instantly brings warmth and humanity into the message of any product to create viral power. With the story, the reader can determine how well the brand can respond to their beliefs and interests.
Storytelling makes you a better salesperson, helping you understand your target audience's problems better. You don't focus on the benefits of the product, but gain a better understanding of how the product can solve people's problems.
And perhaps the most important point is that a story that can make your audience smile will help you stand out among your competition.
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发表于 2023-3-4 17:19:12