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Recently the 99designs Staff visited Organic Updates, a neighborhood art show by David Choong Lee. Our mission was to uncover the differences and similarities between art and graphic design. While at the gallery, one thing that caught our eyes was the plethora of postcard designs promoting future art shows. We quickly realized design and art are not divorced from each other, but rather they support each other. This got us thinking: what else could we find around our city that includes art and design? Do other artists use these types of promotional materials to arouse interest in their exhibits? Screen Shot 2013-02-28 at PM The answer was, yes! Not only were tons of artists using postcards and fliers to promote their shows, but there were some pretty cool and edgy designs. Screen Shot 2013-02-28 at PM Screen Shot 2013-02-28 at PM These two designs come from the David Choong Lee show.
Notice that even art galleries have logos! So we went on a hunt to find more of these sweet postcards from art galleries around our fair city — check out what we found! Meridian Gallery The Meridian Gallery was altogether quite different from 111 Minna. Minna marketed itself toward the trendy young people of San Francisco, and allowed itself additional income through the sale of beverages and pastries. The Meridian Gallery situated itself as a place for much different people, those with ‘higher’ tastes and a desire background remove service for organization, curation and crisp, clear lighting. Screen Shot 2013-02-28 at PM Screen Shot 2013-02-28 at PM The design of the promotional artwork was much like the space — crisp and clear with minimal distractions from the words. The design of the postcard folds which allows it to function more like a catalog than an invitation to a party, like the Minna postcard. Meyerovich Gallery The Meyerovich Gallery is located near Union Square, San Francisco’s high-end shopping district. It is easy to see how this location affects its postcard design.
Instead of focusing just on the artist’s work it shows the gallery itself promoted the work inside of its space. Screen Shot 2013-02-28 at 4Shot 2013-02-28 at PM The postcard designs strongly featured artist’s key artworks while accentuating their famous names. Screen Shot 2013-03-01 at AM Hespe Gallery At Hespe Gallery, we spoke to the woman who actually did the design for the promotional piece below. Her concerns while designing were correctly including the images provided from the (sometimes flaky) artists themselves, while making sure she understood the specifications of each show. Screen Shot 2013-02-28 at AM For this one, which is a group exhibit of nudes posed a particular problem. The gallery simply could not be handing out girlie postcards as if we were in the nearby Red Light District of North Beach.
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发表于 2022-10-22 14:03:34