Some Interesting Comparisons Emerge Between

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In fact, only 7% of respondents knew that professional inkjet printers perform better in all five evaluation areas: waste, productivity, speed, CO 2 emissions and energy consumption. 1 74% of professionals with influence and responsibility for decision-making in Europe chose Inkjet technology over Laser printing. Taking a look at the results collected,  major markets across Europe. Focusing on Greece, Croatia, Slovenia and Serbia, the responses showed that despite misconceptions about inkjet technology, 81% would choose professional inkjet printers if they were presented with all the true aspects of printing options. Most of the respondents, 62%, mistakenly believe that a laser printer produces less CO2, while 56% also mistakenly believe that it produces less waste than an inkjet.

In addition, 69% of respondents mistakenly believed that a laser printer ensures higher productivity, due to reduced time required for maintenance and downtime. Ms. Maria Massiou, Director image manipulation service of Epson Hellas said about the research: "Laser printers have long dominated office printing, however consumers are now looking for better results, at lower costs and higher speeds, while saving energy. We concluded that the only way to meet these demands is to evolve inkjet technology, which we originally designed for industrial printing, an environment where productivity and quality are critical." and continues: "According to analysis firm IDC, inkjet technology is expected to grow by 10.2% (CAGR) in Western Europe by 2020. However, there is still an information gap, for At a time when workplace standards for corporate social responsibility (including environmental and social concerns) are becoming increasingly important across Europe.



Epson's decision to support inkjet technology is based on the fact that the majority (the 74%) of the Europeans surveyed chose professional inkjets after being presented with the real facts about this technology. The advantages of professional inkjet printing technology are particularly important for large enterprises, which must annually comply with non-financial reference standards of the European Union. Current national policies are often insufficient to support the two-tier scenario created by the Paris Agreement. Epson has invested €585 million in new production facilities across Japan and other countries, €185 million of which has been dedicated specifically to the development of PrecisionCore technology, an innovation that has revolutionized the professional inkjet industry printing.