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Go from being a family brand to a transgenerational brand The example of the biscuit brand works as an example of how a usa phone list brand can be adapted to the new times Tags marketing strategy oreo new audiences read later favorites 2 adxs UDIMA, Distance University of Madrid Study degrees, official master's degrees online or the doctorate at a distance. The best usa phone list to study online. For many years, even decades, certain brands have settled in the family product niche. They were those types of products that were bought for the children of the house and that ceased to be relevant in the shopping basket of an adult. It could be said that the market niche had a certain point of ephemerality: once your consumer grew, it was lost forever.
However, things have changed in recent years. Social and demographic changes have impacted the market and have made usa phone list borders of whom things are sold to have become blurred. Consumers are no longer so limited in usa phone list what they can buy. Because they have usa phone list adulthood, they no longer stop eating those cookies that you always liked so much. Furthermore, the power of nostalgia has become a driver of consumption, drawing consumers back to the flavors of their childhood (just think of the pull of cereal bars), and brands also want to have to adult consumers with purchasing power.
This forces not only to change the general market niche, but also to modify the strategy and work marketing in a completely different way. But how do you go from being one of those familiar brands, of products bought when you usa phone list children at home, to being a brand that reaches all generations and connects with adults? One of the examples is that of Oreo cookies, one of those products that a few years ago we assumed were directly to buy and to give to the usa phone list ones and that now, however, also reach the niche for adults. Not only that: they have managed to reach different markets and different gastronomic cultures, going beyond their birth market and their original niche.
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发表于 2022-6-11 18:51:15