How to Rebrand in 7 Steps

Abrarhasan

Once you’ve decided it’s time to rebrand refresh partial or full, your first step is to recruit a rebranding team. Marketers, designers, copywriters, PR—you’ll want a diverse range of input to make sure you cover all your bases. The big debate here is whether to use in-house personnel or outsource the rebranding work to agencies or freelancers. On the one hand, no one knows your brand better than in-house workers, but on the other hand, maybe an outside perspective is exactly what you need for a fresh start. Evaluate what’s working and what isn’t The first task of your new rebranding team is to find out what, specifically, is the problem. You’ll want to audit every aspect of your current brand strategy to determine what stays and what goes. To help you keep track, here’s a checklist of the main branding elements you want to put under a microscope.

How does your brand perform in each of the following areas? Company name Brand positioning Logo Slogan Color palette Typography Marketing and advertising campaigns Social media presence Partnerships and affiliates influencers) Content creation Branding voice Web design App design In-store decor Sensual interactions (tastes, smells, sounds, etc.) Example brand guide design A brand is more than just a logo. Brand guide design by Graphyte Your first step should be checking your sales and marketing background remove service data. Your preexisting sales data should shed some light on your current brand’s strengths and weaknesses. Which target groups love your existing brand most? Which group do you want to love your brand more? What can you change about your brand to appeal to your main targets? Your online data is another valuable resource, in particular, your traffic, social media following and marketing campaign performance.



Take a look at which channels suit you the best and try to figure out why. Is it the language and content you post, or is it simply that the channel’s built-in audience matches your target? After a preliminary check, you should have a good idea of where to focus your rebranding attention. However, you shouldn’t rely on guesswork and instinct alone. For a truly successful rebranding, you need to get input from the same people you’re trying to impress.  Test target audiences After your initial evaluation, you should have some ideas and theories for how to rebrand. Instead of diving in head-first, though, it’s best to refine those ideas by collecting data straight from your target audience.