Post at the right times

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Like all social media Instagram has its peak hours and dry times. However, the best times to post aren’t always uniform—it depends on when your particular type of user prefers to log on, not to mention other factors like time zones and the beginning and end of work shifts. As always, you can experiment with posting at different times to see which works best for you but it can be tedious to experiment with every hour of every day. Rather, you can use the universal guidelines as a starting point and begin your experiments from there. While Hootsuite states the best universal time to post on Instagram is 11 am on Wednesday, Hubspot has more thorough research, broken down by industry and illustrated with heat maps. 10. Sell merchandise through the Instagram Shop Instagram branding example: Tiffany and Co.

Even high-end stores like Tiffany and Co. use Instagram Shop to sell their jewelry. Not all brands have something to sell, but if you do, you can sell it directly on Instagram through Instagram Shop. This allows users to purchase by tapping on your posts, and you can even tag individual products in your Instagram stories for more subtle advertising. Instagram Shop makes it easy to sell branded merchandise, even if you’re not equipped for a full-scale ecommerce outfit. There are plenty of white label background remove service products that you can buy and resell under your brand, from general swag like t-shirts and hats to more focused merchandise like stuffed animals or enamel pins. As always, choose the merchandise that best represents your brand identity—and what your kind of followers would like to buy. 11. Consider Instagram ads If you have enough money to spare in your marketing budget, Instagram ads can effectively boost your brand awareness and attract more followers.



You can buy Instagram ads in a variety of forms: image ads, video ads, carousel ads, ads in Instagram Stories, and more. Moreover, your ads can work for a variety of different goals, such as general brand awareness, tunneling traffic to an external page, or even getting your app or software installed. Just like Facebook advertising, one of the best features of Instagram advertising is the ability to hone in on your target audience. Instagram ads let you filter who sees your ads by their location, interests, behaviors, and general demographics. When you put all these nuanced choices together, you’re able to tailor intricate and highly focused advertising campaigns that make every penny of your ad spend count. Instagram is all about visuals — Even if you follow this Instagram branding guide to the letter, there’s still one part we can’t prepare you for: what makes a good visual? Instagram success depends on the quality of your content — in whatever theme or genre you’re using. Your top priority should be creating or finding posts that people get excited about, so keep your eyes peeled for inspiration or content you can repost.