As you can see in the chart below, only a small percentage

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While tackling original research isn't necessarily easy, it's worth the effort — and it's something I consistently suggest to people looking to grow their audience. In a recent article on the challenges and opportunities facing professional services marketers, Christina Galoozis, content marketing manager, consulting firm West Monroe Partners, said that these marketers consider content based on search as the most effective content they produce. Christina explains, “It's because we have something original to say that the reader can't go anywhere else.

We're investing in more exclusive surveys this year than ever before. » #Research gives us something original to tell readers, says Galoozis. Click to tweet Research has played such a critical role in CMI's growth that we Country Email List have a full- time Research Director , Lisa Murton Beets (who shares her secrets during Content Marketing World). Our PR consultant, Amanda Subler, offers step-by-step instructions while publicizing our research, which is written or quoted at least once (usually more) a day every day .

Decision makers share via email instead of social It's no news that social shares shouldn't be your main metric (Steve Rayson covers it very well), and research gives us another way to look at that. We asked decision makers how they share information about purchasing decisions with their teams, and 82% say they send information via email. As you can see in the chart below, only a small percentage share information with their teams through social media.