[CAREER] PLANNER IN THE DIGITAL AGE

nabilislam

• The (knowledge) planner must understand all of the following:
  – Consumers (including flexible use of research tools): needs, desires, behaviours
  – processes of creativity and creativity
  – communication
  – channels (media) and platforms
  – cultures/trends
  – customers Business
  – economics, marketing and strategy in a broad sense
  

• Briefly introduce and inspire the creative team:
  – Specific business goals?
  – Where will the business go?
  – The role of mar-com?
  – Who are the customers associated with growth?
  – How do they think/feel/behave today?
  – How do we want them to think/feel/act?
  => What experience points do they need to get from A to B?
• (Featured) Planners should incorporate:
  – the wisdom of a brand designer
  – the financial acumen Canada Mobile Number List of a management consultant
  – the weirdness of a hacker
  – the curiosity of a social psychologist
• How to develop planning skills:
  

→ Read: Consider what this means for you personally.  Discuss with others.

"Reading is for awesome people".

→ Interpersonal skills:

"Human skills, not technical knowledge"

→ Participate in:

"Participation = Listening + Speaking + Listening + Sharing + Listening"

→ Challenge assumptions and become an  insurgent

An insurgent is defined as someone who challenges the status quo.  My job is to question the exact definition of marketing and communications and corporate structure
– Alex Bogusky, Chief Creative Insurgent, MDC Partners NYC