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Make sure your brand is present and influencing this decision when it's ready to convert, which is more likely to be on a desktop or in-store than on a smartphone. 3. From local to hyperlocal The hyperlocal opportunity has never been greater for marketers. Hyperlocal targeting lets you reach people based on their location. It’s a great way for brands to capitalize on “near me” searches and “I want to go” micro-moments and become hyper-relevant and hyper-meaningful. How marketers can master this change: Own local search. Make sure the essential contact information people are looking for is visible or easy to find. This includes name, address, phone, hours and directions. Hyperlocal optimization = hyperimportant. Google's personalized hyperlocal results give more visibility to sma

Data helps marketers understand consumer intent to create intelligent content that aligns with the customer journey to deliver a successful and memorable experience. How marketers can master this change: Make sure your content creation is data-driven. Content marketing without data has no purpose. Define the audience, engagement and conversion metrics that jewelry retouching service matter to your brand. Track and measure them to get the insights you need to create meaningful content people want to consume and improve future content marketing efforts. Foster search, social and content synergies.

In combination, organic search, social media, and content help brands achieve their goals and objectives. Creating high-quality content with SEO from the start increases search visibility. This great content can then be amplified through social media, creating demand that you can then harvest through search. Maximize your search engine results page (SERP) footprint. Create and optimize high ROI content like articles, videos, and infographics to help people (by answering important or popular