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The term, however, only gained importance with the popularization of commercial websites, at a time when user experiences became more important than in the case of non-commercial websites. Then it was also realized that a properly designed website can attract users better than advertising. The same is also true for various types of into two main groups. These are both experiences based on active interaction of the user with the product and those based on passive interaction. Active interaction takes place at the time of using the product, using its features and capabilities. Passive interaction, on the other hand, is much more important in this case.
It occurs when the user gets to know the product. In this case, the graphics of websites and various applications are the most important. It is not without exaggeration to say that the first image manipulation service impression is the most important. Therefore, the website administrator or the application developer should take care not to discourage the user from using his work. The graphic design plays the most important role here, because before the user and perhaps a potential customer starts using our product, they will first pay attention to the graphics. The use of appropriate colors can direct the Internet user, and perhaps also a potential customer, to the purpose of the page. Websites of online stores can often be brightly colored to evoke violent emotions and force customers to buy on impulse.
However, this is not a rule, because the colors used may also directly refer to the industry that a given store deals with. Information pages, on the other hand, are quite often kept in subdued, cold colors. There are two main reasons for this. The first is practicality - text surrounded by cold colors does not tire you while reading. The second reason is that that the maintenance of such colors is conducive to the possible highlighting of the most important content. The use of red among colors such as blue will effectively highlight important information. In addition to the color scheme, it is also important to choose the right graphic elements. Users most often look at the computer screen, like a book, from left to right, top to bottom.
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