"Armada" specialists is to prepare different versions

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All categories of subscribers and their basic data are immediately visible in one window, and by clicking on a specific project, you can get clear statistics from this segment. Thus, the client gets a more convenient and faster way of tracking the distribution indicators. Segmentation by region made it possible to develop a more effective email strategy for each segment. One of the decisions made by  of letters - Ukrainian and Russian - for regions where the corresponding language is more common. 2. The second is the history of cooperation The next stage of segmentation consisted in dividing subscribers into those who have been familiar with the company for a long time, and those who have only recently subscribed to the newsletter.

The content of letters for each segment had to be individual, because different categories of subscribers have different information needs. "Buvali" want phone number list to learn about new products, system updates and receive appropriate preferences for their trust and loyalty to the company. "Newbies" need basic data: what kind of company it is, what are its features, a list of all services, a system of bonuses for customers, etc. Using the possibilities of multi-project work in SendExpert, our client created his own settings and letter templates for each segment. For example, these are statistics for the segment of already "verified" subscribers. The letter created for them brought of opens, which is not bad for a first mailing.



The results of mailings by region made it possible to find out how correctly the segmentation of the Russian-speaking population was carried out and how effective this approach turned out to be in principle. The letter in Russian was sent to 4,303 addresses and received 6.27% of openings. Among the 3,189 addressees to whom the newsletter was sent in Ukrainian, 4.23% opened the letters. Such indicators give the company a reason to review its email strategy for this segment. Therefore, the correct segmentation and the possibility of multi-project work in SendExpert gave our client the opportunity to obtain accurate statistics of the effectiveness of all the actions of his specialists, to find out how correct their approach to creating letters turned out to be, and already after the first mailing, based on the results obtained, to make changes to his email strategy.