An example for all brands: How Coca-Cola became

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A marketing icon The Coca -Cola brand is a gift to the marketing industry. So that this statement does not seem empty, Journey publishes 10 main lessons that The Coca -Cola Company taught the world of brand management Lesson 1. Competently manage what you have There is no other brand in the world as unconditionally recognizable as Coca-Cola. You don't have to go far to check this fact. Take, for example, you.
  
Check how many distinguishing features of Coca-Cola you can remember in 5 seconds: the red color, the image of the contour of the bottle, the logo, white mice, Santa Claus, vans for transportation, countless slogans and music.As you understand, this fame is achieved and develops not by itself itself: the popularity of Specific Database both the brand and its individual elements hides the work of countless employees of The Coca-Cola Company and specialized agencies. How Coca-Cola became a marketing icon. Photo 1 Lesson 2.



Patience and hard work will overcome everything Winning and keeping consumer loyalty is a slow process. For many years, Coca-Cola has been running easily recognizable advertising campaigns, such as the famous "Holiday is coming to us." Of course, the matter is not limited to this: Coca-Cola organizes actions together with the loudest events in the world. Green is the opposite of red — these colors enhance each other's brightness. Red and blue are a combination of two very different but equally strong colors, there is a lot of energy and strength in this confrontation. No wonder this combination is often used in sports.