The GIF thus becomes a form of advertising

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Some brands prefer to order special GIFs, especially on the occasion of an event or to support a communication campaign. A strategy that works for different reasons visuals are always more effective than text. The leader of Giphy, a leader in this field, says that if an image is worth 1,000 words, the average of six images used in a single GIF would convey 6,000 words. Not bad is not it ? We live in an era where the visual is essential to communication. And an image is always more attractive when it is animated. The eye goes spontaneously in search of it. GIFs make the perfect transition between video and a simple photo.

GIFs are very easy to share they display photo retouching service quickly and are not resource intensive. And they can be used on all social networks… like in newsletters. The best GIFs tell a story or convey an emotion. They can be used both to comment on a fact and to tease the release of a new product. Some brands frequently use short animated clips that call for interaction, while setting the stage, which further increases the engagement rate of their customers. Make good use of gifs A GIF can serve many different purposes. To stay consistent in your communication strategy, you have to choose whether you use existing gifs (some are particularly popular…maybe too much) or create your own.



Effective useful micro interaction to convert You have to decide if they will act as comments to put in pictures your reactions, or if they will highlight your products in animated clips. And then you will stand at the selected line.  and analysts estimate that it will be used even more in the coming years. What if you tested it other than on your personal news feeds? Today, banners are everywhere. And I'm not talking about banner ads, which some consider to be out of date. No, it's about banners for blogs, for YouTube pages, for social networks... Need a graphic designer? Publish your ad on Graphiste and receive around fifteen quotes. Post an ad Are you a graphic designer? Create an account for free Alexane Kerrec Icon designer Peter Birss 3D Modeler Julien.