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Web banners Web banners for book advertisement by DesK_fl The book swag don’ts  Here are  Make a Pinterest board of comparable titles  and book packages a few things every author should avoid when preparing and distributing print collateral for a new book. Print this list out and keep it on your desk as you prepare for your book launch! Don’t design any materials yourself unless you’re a talented, professional designer. Even then, consider the benefits of handing the work over to an objective outsider Don’t order a large print run the first time If you do, you’ll likely end up with a basement full of bookmarks.

You run out Don’t skimp on printing. Once you’ve invested image manipulation service in eye-catching design, you’ll need to order high-quality paper and request full color on both sides. Graphic designers have recommended UPrinting and NextDayFlyers for my print jobs and I’ve had great experiences with both. Don’t neglect your online branding. Make sure the message you’re sending with your website and social media profiles matches the marketing message readers get from your print materials Don’t spend a great deal of money on fancy swag like T-shirts, pens and coffee mugs.


If you want to design one or two for a giveaway or to keep for yourself, feel free, but the per-item cost on these items makes them impossible to distribute on a widespread basis. Bookmarks and postcards can be a great way to get the word out about your books, both before and after their release. However, it’s important to invest in high-quality design to make the biggest impact Find an experienced, affordable book swag designer to make your next book launch a success. When you’re a child there can be nothing more special than reading a book or hearing one read aloud to you by your parent.