10 big changes with search engines in my 20 years of coverage

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Deep Crawl Once you find the pagination through the First Pages report, you can dig deeper and find out if the pagination has been set up correctly. Are the component pages linked together? Is rel next / prev used correctly? How about canonical rel? Are component pages not indexed? Are they canonized on the front page? You can find the answers to all these questions and more. But again, you need to find all paging instances first. That's where this report helps. Pagination: unlinked paginated pages The next piece of the puzzle is to find component pages that are included in the rel
  
next/prev tags but are not linked to each other on the site. Finding these pages can help with technical SEO issues. For example, URLs that contain a rel next tag must link to the next component page in the set. Pages with both Philippines photo editor rel="next" and rel="prev" should link to previous and next pages. Etc., etc. If you find rel next/prev tags without the URLs linking together, it could signal deeper issues. There may be legacy code on the site that should have been removed. Maybe there should be links to the component pages, but they don't appear in the code or on the page. Maybe there is no "next page", but there is always a rel="next" tag, which points to a 404. Again, you never know what you are going to find before to dig. report on unlinked

Pages on drill-down Maximum redirects I mentioned earlier that some redirects daisy chain to even more redirects. And when this happens multiple times, it can potentially cause issues, from an SEO perspective. Remember that you should redirect once to the landing page, if possible. As Google's John Mueller explained, if Google sees more than five redirects, it can stop tracking and try again on the next crawl. DeepCrawl provides a “Max Redirections” report which provides all URLs that redirect more than four times. It's a great way to easily view and analyze these URLs. And of course, you can jump to fix those redirect chains quickly. You can find the