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Hire a Content Marketing Strategist

[size=1.15em]“Content strategists need strong communication skills to deal with the often conflicting demands of editorial and marketing executives.” – Erin Nelson, Contentment

@erincnelson says #contentstrategists need strong communication skills to deal with conflicting demands. Click to Tweet

[size=1.15em]Content creation can become a siloed process. When you spend all your time researching topics, writing informative articles, and promoting your content, it's easy to lose sight of the Brazil Mobile Number List big picture of how content marketing can move your company forward.

[size=1.15em]When hiring a strategist, look for someone who understands great content and pays attention to detail but has a strong vision for the future and is ready to go the extra mile to ensure your goals are met.

Hire a strategist who understands that good content can move the company forward, says @IamAaronAgius. Click to TweetRelated content involved: What should marketers look for in a content strategist?
Hire skilled designers

[size=1.15em]“A strong visual communicator is invaluable for content marketing. Of course, you can use a variety of free tools to create graphics. However, they are no substitute for a skilled graphic designer.” – Christy Haynes (Coristedule)

A strong visual communicator is invaluable for #contentmarketing, says @kikolani. Click to Tweet

[size=1.15em]While a writer may be the most basic member of a content team, keep in mind that 65% of people are visual learners. Don't overlook the importance of visual content creators. Facebook posts with images had 2.3 times more engagement than Facebook without images, while tweets with images generated 150% more retweets than posts without images. Crucially, your team must be able to create high-quality images that resonate with two-thirds of your audience.

Related: Is Design Dead? DIY Platforms vs Hiring Professionals
Seek out writers with journalism backgrounds

[size=1.15em]“Journalists know how to make a point with fewer words. They’re not prone to jargon and are natural storytellers.” – Kyle Lacy

Journalists are not inclined to jargon, they are natural storytellers, @kyleplacy said. Click to Tweet

[size=1.15em]When hiring a writer, the quality of their work should be more important than their background or education. That said, journalists often have an innate ability to investigate issues from all angles and to write in a way that communicates rather than simply expresses . Therefore, for writers on content marketing teams, a journalistic background is an invaluable asset.

Related Content: How Hiring Journalists Can Improve Your Content Marketing
Actively seek out writers

[size=1.15em]"The easiest way to find a great blog is to search for a marketing blog. While your business may not be marketing-related, it doesn't matter in this case. Great bloggers can research anything on the web, so they can write about any topic." – Neil Patel, Quicksprout

The easiest way to find a great blog is to search for a marketing blog, says @neilpatel. Click to Tweet

[size=1.15em]Often, a skilled writer is more valuable than one with knowledge of a particular subject. That's why you can actively seek writer candidates from a variety of content venues. Unless the content you produce is extremely technical or requires deep domain knowledge, judge potential recruiters by the quality of their portfolio rather than the topics they write about.