How to improve marketing in a company: 8 simple rules

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Marketers are often accused of all mortal sins: salespeople are always at war with them, and company leaders blame many failures in the market on them. Diana Kalenik, a marketing and promotion consultant, has come up with her 8 simple rules that will help make marketing in companies better and the work of marketers more efficient. In many ways, this list is suitable for increasing productivity and other professionals.

For more than 10 years of work in various companies as a marketer, I have formed a list of actions and rules, the implementation of which, in my opinion, will allow managers to more effectively build the work of their marketer (or marketing department). Diana Kalenik Diana Kalenik Marketing Specific Database and Promotion Consultant 1. I was recently talking to a company executive about her satisfaction with her marketing department.



When asked who makes marketing decisions, she replied: “Of course I do! I have been in this field for a long time and I know better what we need!” Accordingly, the marketer in the company was just a performer. And when asked about the problems of marketing, in addition to the lack of competence of a specialist, “passivity in work” was voiced. The question arose - how can you be active in a situation where you do not influence decision-making and just do what they say? From this it can be deduced Contents Hide 1 Rule 1: Let your marketer make the decisions.